The Anatomy of a Perfect Landing Page
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When it comes to marketing, you will do well to remember that persistence pays off and that you can't expect to hit the jackpot on your very first campaign. If you don't immediately hit on the right strategies, you'll have to try again and tweak your campaign so it resonates more fully with your target audience. That makes it important that you use Analytics, so you can know what is received well by your target audience and what falls flat.
By reacting to feedback from data analytics, you'll be able to zero in on those things that are important to your audience, and you'll be able to achieve the kind of success you were hoping for. Here are nine of the most solid lessons you should take to heart from others who have gone through the trial-and-error process before you. If you have a small business in Cape Town, your best bet may be to seek out a digital marketing guru with expertise in web design services.
This step is very important because it will set the stage for everything that follows. Your research should be able to identify your target audience and their needs and desires. At this point, you should also clearly establish your goals and objectives. If you don't have clear objectives, how will you ever know if you've achieved success? You should also identify your competitors and what kinds of strategies they are using in their marketing campaigns. This is necessary whether you're a small business, a big business, or a huge corporation.
Any marketing strategy you develop should include liberal use of social media. There is no other mechanism on earth that can reach so many people all at once. When you find out which social platform your target audience spends the most time on, that should be the one on which you cultivate the strongest presence on. This will allow you to engage and interact with potential customers and show them you are an active, involved business. Using social media can take you far beyond Durbanville or Cape Town and can literally give you a presence everywhere.
Nothing draws in more customers than truly compelling, engaging content. That's why Google ranks websites largely based on how useful and valuable the content is on any given site. If you can deliver engaging content that your target audience really needs or is entertained by, they'll come back to your site repeatedly, and you'll have long-term followers and perhaps customers as well.
We are all emotional creatures to some extent, and if you can touch those emotions in potential clients, you can spur them into action. However, don't make the mistake of using a single emotion in your marketing because research has shown that consumers respond to multiple emotions, e.g. happiness, sadness, guilt, joy, anger, etc. Focus on one that's appropriate to your upcoming campaign, and include it accordingly.
Whatever you have to do to know your target audience, you should do it because it will improve your likelihood of success immensely. You literally need to walk a mile in your customers' shoes, so you can understand their pain points and what motivates them to make purchases. This will allow you to develop a marketing campaign that emphasises how your products or services will satisfy their needs or how they will solve a problem your customers have.
You must have a clear method of measuring your performance against the goals and objectives you established for your business at the beginning of a marketing campaign. This might involve using a number of the most important key performance indicators (KPIs), such as return on investment, number of clicks, or number of conversions. Whatever kind of goal you're trying to achieve, figure out exactly how you will measure the success (or failure) of your efforts to achieve that goal.
Your website is literally your window to the world, so it will be impossible to overstate the importance of having a great website to draw in customers. All your marketing efforts should be directed toward this site, and your potential customers should also be directed to this site. That's where they will learn everything about your products, services, and your company. That's also where you can make your best pitch to convert them into paying customers. Whether your business is located in Cape Town, Durbanville, or any other city in South Africa, your appeal should be global.
Creating some marketing guidelines will help establish some direction for your business. For example, you may post fresh content on your blog or website once a week rather than daily. You might also decide that your main thrust will be to drive traffic to your website, so you can increase conversions and make more sales. Any guidelines like these will be specific policies relative to your business, and they will guide you in your operations.
This is one of the most important lessons you can derive from your marketing campaigns. For instance, you might love a particular aspect of your marketing, like the photos of your products, but if the data shows that no one is looking at those images, you should abandon the exercise and focus your efforts elsewhere. It could be that videos of what your products can do will be much better received. Let the data drive all important decisions, and you'll be on solid ground most of the time.
At the centre of your digital marketing efforts is your website. So, one big part of your overall strategy should be to maximise usage of your website to engage with potential customers and to convince them why your company should be their preferred supplier of goods or services. If you don't think your site is up to snuff or your site traffic could be better, contact us so we can conduct a free website audit. If necessary, we can also provide world-class web design services so your site can compete with any sized company on the strength of your website.