What is the return on investment (ROI) of a website?
Let's help you justify the cost of investing online.
Any money you spend on your business needs to be warranted – this includes the cost of a website, which is an investment to secure future business.
The return on investment (ROI) question: Will the cost of your website be justified by a positive return on your investment?
Your reputation as a legitimate player in your industry is worth more than money. Like a hiker up Everest needs the right gear, your website is your biggest marketing tool. It builds credibility and forms a connection with your target audience. You trust an expedition leader to get you to the summit safely, because he knows his gear and the route. In the same way, customers will trust you if your website serves as a professional marketing tool.