Can you remember how we used to find businesses back in the day? The Yellow Pages. We used to look through the phonebook to find a contact number. We did all this while not having a clue about what kind of service the company delivers or what they looked like. Thankfully, technology has progressed significantly since then to the point where everything is now online.

This has made the search for information instant! Whatever you need, be it a new computer, a pizza takeaway, your next car or even a holiday – just GOOGLE it.

According to neilpatel.com:
Google dominates search, approximately 80% of all searches happen on Google.

In saying that – what message is your business sending out? When people search for you online, what are they finding?

How easy is it to find:

• Your contact number
• Your physical location
• The services or products you offer
• Reviews customers have written about you?

Did you know that there is a central place to manage all that info and make it really easy for customers to find exactly what they are looking for? Enter Google My Business!
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What is a Google My Business Profile?

According to Google:
Google My Business is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

In a nutshell, Google created a place where you can share all the info about your business – contact info, your services, story, images and reviews to name a few. It is not only a place where your customers can leave reviews but also a place where you can interact with your customers by replying to messages and queries.

You also get to manage how your business information appears, including Google Search and Maps. With this tool, customers can get directions to your location or phone your business instantly thereby increasing customer satisfaction!
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Benefits of a Google My Business Profile

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1. Profile Management - You get to manage all the information that you want users and Google to see.
2. Verification with Google - Being verified with Google My Business will lead to more consumers finding you reputable.
3. Customer Interaction - With your new profile, you now have a platform to interact with your customers
4. Personalised Business - You get to display images of your office or team.  This makes your business more personal as people buy from people.
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How do we optimise your profile?

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Ensure that your information is up to date

We ensure that the information presented on your listing is up to date. This information will be indexed by Google Search which will add to your SEO. Remember the more info that you add, the better it is from a consumer point of view and for your Google Rank which will place you higher on Google Search.

Reviews

Reviews are gaining more and more important for consumers on a daily basis. How do you prove that offer a good, reliable service? Reviews. By asking for reviews and interacting with customers, your business gains legitimacy. By using your listing as a platform for your reviews, consumers will know they are real and not fabricated.

Images

At Pathfind Media, the best performing posts on our social media channels are the ones where share photos of the team or the team with our clients and it illustrates the point that consumers want to know Who the People are behind the brand.

We ensure that you have photos of your team, office and offers. It will increase your chances of gaining new customers.

Track customer paths through insights

It’s important to know the impact of your Google My Business listing. We do this by using the insights to find out more information about the type of customers visiting your listing, how many visitors you are getting and this will help with planning further campaigns and ads.

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