Web Trends 2022
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While brick and mortar retailers have felt the pinch, online shopping has boomed since the onset of the COVID-19 pandemic. Existing retailers had to innovate fast, and small businesses and entrepreneurs started popping up everywhere.
It is not only eCommerce websites springing up, but a lot of businesses are realising customers spend a lot more time online than pre-lockdown, so they got with the times and upgraded their online presence to capture more leads and not miss out on opportunities.
Pathfind Media also gained many website maintenance clients (i.e. they came to us with existing websites) due to dissatisfaction with poor or no after-sales service. That is why our ‘claim to fame’ is delivering maintained websites.
When COVID hit, Bernadine Neveling, the founder/owner of this corporate gifting company, wasted no time to innovate by deciding to add PPE and wellness products to their repertoire to boost their bottom line. We were there to help them make their online store a reality.
From a DIY Wix site with zero SEO, (see Why a DIY Website is a Marketing Mishap) - we helped the oldest music store in Cape Town’s Northern Suburbs to launch their online shop with 600+ products.
‘Individually, we are one drop. Together, we are an ocean.’
Art of Giving is a passion collaboration project, driven by the desire to help creatives and artists showcase and advertise their work (or sometimes more abstract services).
The tagline: ‘Something unique for someone unique’ underpins the type of gifts you will find on this site: from personalised stationery and songs, to drawing commissions.
Talk about a stalwart entrepreneur! Elmare Welgemoed designs and manufactures metal sculptures.
We were presented with the exciting challenge of helping her portray her unique female voice and talent in a predominantly male industry. So, we designed her a logo that epitomises female strength, and a custom coded, Webflow eCommerce site to show her steel (so to speak).
Owned by Dirk Heyneman, a qualified and experienced horticulturist, it was time for a fresh leaf for this business website. We helped Dirk to take his website to the next level with responsive design and a brand-new WordPress website.
We are very proud to be associated with this leading investment management company. The scale of this project launched us into a different category altogether, along with the customised investment calculator we had to build and test to perfection.
This custom-coded website, built with Webflow and hosted on Amazon Web Servers also makes for a much slicker and blazing-fast website.
The above stats and case studies hopefully serve to inspire budding entrepreneurs and established businesses.
If you are already online, now would be a good time to take stock of the performance of your existing site with a proper website audit.
And if you need to get online, don’t wait another year, or even month: we are here to help pathfind your way through the process every step of the way!