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Your logo is more than just a graphic—it's your brand's face: the visual identity telling your story in a glimpse and making your business instantly recognisable. As the centre point of your branding endeavours, it deserves proper attention—which includes a suitable file format.
Is a raster file logo enough? Well, no. A logo's file format significantly affects its effectiveness, which impacts your brand's credibility.
Raster images are the most common format for photos and web graphics. These files are made up of tiny pixels, with each pixel holding colour information. If you zoom in or enlarge a raster image, the pixels become more noticeable, resulting in that blurry or pixelated appearance we all know and hate. This is a common issue with formats like JPEG, PNG, and BMP. While acceptable for photographs, raster files are not ideal for logos, as their quality diminishes when resized.
In contrast, vector images are the all-rounder champions of graphics. They are composed of mathematically generated lines, curves, and points, which allow them to maintain their sharpness and precision, regardless of how much you enlarge or shrink them. Logos created in vector format retain their clarity and crisp edges, whether they appear on a small business card or a giant billboard. Standard vector formats include AI Adobe Illustrator (AI), Encapsulated PostScript (EPS), and Scalable Vector Graphic (SVG).
One of the most significant advantages of vector graphics is that they can be resized indefinitely without losing any detail. This flexibility is essential for branding materials, where logos are used across various sizes and formats, from a tiny label to a large banner.
Vector logos offer excellent adaptability when making adjustments. Tweaking colours, repositioning elements, or adjusting the layout is simple with vector files. Tools like Adobe Illustrator allow designers to make quick changes to vector logos, putting you in control of your branding without ever sacrificing quality.
When working from a vector file, you can export your logo into virtually any other format—whether for print or web use. This means you can easily produce high-quality versions of your logo for various purposes without worrying about losing resolution or clarity.
Unlike raster images, which can become bulky as they increase in detail and size, vector files remain lightweight. Because they do not store pixel-by-pixel information, vector files are easy to store and share, making them ideal for collaborating with designers and printers.
As you can see, a vector version of your logo is essential for keeping your brand looking spanking and professional across any platform or medium.
If you're unsure whether your logo is in the correct format or need help converting it, Pathfind Media is happy to assist—we get so excited when brands look pretty. Our logo redrawing service involves translating your existing logo into a high-quality vector format, ensuring it puts its best foot forward no matter where it roams. Let's loGO!